AI receptionist by sector · UK
Built one sector at a time. Yours is here.
Magixis is a 24/7 AI receptionist for UK service businesses. It answers in your name, quotes from your own price list, books into your own diary, routes what it can't answer to the person who owns it, and writes every call into your CRM. Fourteen sector pages below, each written around its own reader's calls, prices and boundaries. From 70p a minute, no contract.
Hear it before you decide
One agent. One call.
Our own line is answered by the same agent your callers would get — 24/7. Put your sector's ordinary call to it, then an awkward one, and listen to where it stops rather than guesses. It can book your 30-minute demo while you're still on the call.
- 24/7, 365 days
- ICO-registered · ZC223083
- UK/EU data storage · signed DPA
- No contract · from 70p a minute
The product
What does an AI receptionist do on a call?
It answers your number in your business's name, within two rings, at 2pm and 2am alike. It states prices from your own list, asks the qualifying questions you wrote, books into the slots you've opened, and routes everything else to the person you named. The record is written while the caller is still talking — and where your script runs out, it says so instead of guessing.
In your name, day and night
Every call answered as your business, in the vocabulary your callers use — weekends, bank holidays, the 8am rush. Calls are answered in parallel, so a busy morning never becomes an engaged tone, and spam is filtered before it reaches anyone.
Into your diary, on your rules
Bookings land in the hours you have opened, with an SMS confirmation to the caller. Where a booking isn't the right outcome, the enquiry is qualified against your own criteria and routed to the named person who owns it, with the reason attached.
Written into your CRM on the call
The ask in the caller's words, the answers to your questions, the price quoted, the slot taken, what the agent declined — recorded in fields you named, before the caller hangs up. Nothing waits to be typed up.
The fourteen pages
Which page is yours?
Each page is a full landing page for its reader — the call types, two scripted example transcripts, the CRM fields, the questions that sector asks. They group into four families, with two pages that sit outside them. Every tile below carries its own page's headline, so you can hear the difference before you click. If you sit between two, read both; the pages disagree about nothing except who they're talking to.
Family 01
Regulated or professional authority
The caller wants a judgement only a qualified person may give. The agent takes the enquiry, states the facts you configured, and advises on nothing.
Family 02
The job
Emergencies, call-outs and quotes, answered while both hands are on the work — and every duty the trade carries stays with the trade.
Family 03
Somebody else's money, or a process, owns the answer
One number, several parties, and nobody on the call with the authority to say yes. The agent states what the file says and routes the rest.
Family 04
Presence and perishability
The business is there, or trading, and still can't pick up — and what the caller wants is a slot that won't keep.
Outside the four
A practice of one, and everything else
One is a product for a named person whose time is the product. The other is where every unlisted sector starts — written as a test of fit, not a promise.
What happens
62%
of calls to small businesses never reach a live person.
Why ring-back fails
86%
of calls from unknown numbers go unanswered — so the enquiry you ring back at six finds nobody in.
Why fourteen pages · UK
2.73m
VAT- or PAYE-registered UK businesses — and the largest single industry group is 15.3% of them. No sector is typical, so no single page could be honest.
The platform
The AI receptionist that builds your CRM.
Reception is the voice; the record is the product. From the first ring, every call lands in a CRM keyed to your own fields — what was asked, quoted, booked and refused — so the phone stops being the one part of the business nobody can see into.
01 · CRM from call data
Caller → contact, from the first ring
Every caller becomes a contact — names and numbers masked by default — with the ask, the answers and the outcome held against it. The automated CRM is included on Pro and Command; Lite sends bookings and summaries by email.
02 · Configured per business
Your words, live the same day
Everything the agent says, asks, offers and refuses is a line somebody wrote — in your vocabulary, against your price list. Edit a line and it changes that day, and every previous version is kept.
03 · Every call reviewable
Transcript, recording, and where the script ran out
Who rang, what was stated, what was booked, what was declined. The calls the agent couldn't answer are logged in the caller's own words — they are next month's configuration. Spam is flagged and excluded.
04 · 24/7 human handoff
A real person for the calls that need one
Anything you choose routes to a person working 24/7 who books straight into your diary; in hours, a caller who asks for a human is warm-transferred. Approval, override and reassignment stay with you.
05 · One dashboard, full audit
Capability-based access, logged reasons
You decide who reads a transcript and who can unmask a contact — access follows capability, not job title. Sensitive actions need a logged reason, and every consequential action sits in a tamper-evident audit log.
06 · Commercials
A posted rate per minute
From 70p a minute, posted publicly — no allowance to run out of, no overage to explain. Lite carries no setup fee and no subscription, and every number is on the pricing page.
Pricing
How much does it cost?
Calls run from 70p a minute. Lite is £1.35 a minute — no setup fee, no subscription, nothing in a month with no calls — and it is where sole traders and one-person practices start. Pro is £995 setup once, then £99 a month plus 85p a minute with the automated CRM included; practices, firms and custom builds run it, because the setup fee is the build. Command is £2,950 a site, £499 a month and 70p a minute, for chains and multi-site. No allowances, no overage, no contract.
Who's behind the line
Manchester-born. Built for the whole UK.
Magixis is a UK company, founded in Manchester in 2026. A phone line has no radius: a practice in Truro gets the same two-ring answer as one in M2. What travels with every call is the paperwork — ICO registration, UK/EU data storage, a signed DPA — all in writing on the trust page.
CompanyMagixis Limited · UK
HQManchester, M2
CoverageUnited Kingdom
ICOZC223083
Companies House17372370
Before you pick a page
What changes by sector, and what never does.
Every page in this index describes the same product. What changes is everything a caller can hear: the vocabulary the agent is trained on, the qualifying questions it asks before a price, the prices themselves, the escalation rules, and the fields the record is written into. That is why the pages read differently — a salon's page is about chairs and named stylists, a solicitor's about enquiries and instructions — and why each carries two transcripts of its own calls, labelled scripted examples, rather than one generic conversation wearing fourteen hats.
What never changes is the boundary. On every number, in every sector, the agent gives no advice or opinion of any kind, claims no qualification or registration for anyone, quotes nothing that is not on your list, authorises no spending, takes no payment or card details, and will not deny being an AI receptionist when a caller asks. Where a call goes somewhere nobody configured, it says so and logs it — and that log is what the next round of configuration is built from. Caller details are masked by default, stored encrypted in EU regions, kept 30 days as recordings and 90 days as transcripts unless you override that, and covered by a signed DPA. The paperwork lives on the trust page; the rules are worked through in GDPR for AI voice agents.
A few pages sit close together, and the lines between them are drawn on the pages themselves. Letting agents is the tenancy — one landlord, one tenant, one property; property management is the building, where a budget and a consultation own every yes. The trades pages — plumbers, electricians, HVAC — own the job and its duties even for a firm of one, while sole traders is about the one pair of hands, whatever the trade. A practice where clients book one named person is personal receptionist; anything the fourteen don't name starts at custom. Reading two pages costs ten minutes, and plenty of businesses are honestly described by both.
There are two ways to start. Lite is self-serve: you configure it from a link, it can answer the same day, and it has no setup fee and no subscription. Pro is the two-week build behind most of the pages above: a week of your real calls, then configuration, a sandbox number you test yourself, and go-live on your own number — forwarded, not replaced. The step-by-step is on how it works, every number is on the pricing page, and the demo is thirty minutes with the founder.
Sources: 411 Locals, 2016 · Hiya, State of the Call 2026 · ONS, UK business: activity, size and location: 2025 (accredited official statistics; released 24 Sep 2025, latest edition as at 13 Aug 2026). Last updated: 15 August 2026
FAQ · Reception
The questions every sector asks.
If your question isn't here, put it to our agent on a live call — it can probably answer.
Calls run from 70p a minute. Lite is £1.35 a minute — no setup fee, no subscription, and nothing at all in a month with no calls. Pro is £995 setup once, then £99 a month plus 85p a minute, with the automated CRM included. Command, for chains and multi-site, is £2,950 a site, then £499 a month plus 70p a minute. No allowances, no overage, no contract — see the full pricing comparison.
A human answering service takes a message from a brief and passes it on; standard cover typically runs office hours, with 24/7 as a paid add-on and a minimum contract on the smaller plans. Magixis answers 24/7 as standard, qualifies the caller, books into your own diary on the call, and writes the record into your CRM — at a posted rate per minute, no contract. The like-for-like table, with Moneypenny's published details, is on the pricing page.
Whichever names your reader. The fourteen pages group four ways: regulated practices (accountants, solicitors, dentists, medical), the trades (plumbers, electricians, HVAC), property (letting agents, property management), and businesses selling time and presence (salons, gyms, sole traders) — plus personal receptionist for a practice of one, and custom for everything else. Between two? Read both; it is the same product on either page.
Start on the custom page. It is written for exactly that reader, and it opens with the three questions that decide fit better than any sector label — how your calls repeat, whether your boundary can be written down, and what a useful call ends in. If those hold, the build starts with a week of your own calls before anything is configured.
If a caller asks outright, it says so — that is not configurable. It answers in your business's name, never passes itself off as a named person, and never claims to be human. Our EU AI Act transparency statement is on the trust page.
It gives no advice or opinion of any kind — professional, clinical, legal, financial or trade. It claims no qualification, registration or insurance for you or your people. It quotes no price that is not on your list, authorises no spending, and takes no payment or card details. And when your script runs out it says so and logs it, rather than guessing.
Caller names and numbers are masked by default, data is stored encrypted in EU regions, and access is capability-based with a logged reason for sensitive actions. Recordings are kept 30 days and transcripts 90 days by default, with per-client overrides. We are ICO-registered (ZC223083), we sign a DPA, and our sub-processor list is published on the trust page. The detail is in GDPR for AI voice agents.
Lite can answer the same day — you configure it yourself from a link we send. Pro is a two-week build: a week of your real calls, then we train the agent, you test it on a sandbox number, and it goes live on your own number, which is forwarded rather than replaced. The build, step by step, is on the how-it-works page.
Sole traders and one-person practices usually start on Lite — no setup fee, no subscription — and past roughly 198 minutes a month Pro works out cheaper. Practices and firms that want the automated CRM, more numbers and team seats run Pro, and Pro is the honest recommendation for a custom build, because the £995 setup fee is the two-week build itself. Chains and multi-site operators run Command.