AI receptionist for any service business · UK
Any sector. Not any business.
Magixis is a 24/7 AI receptionist for UK service businesses outside the thirteen sectors we list. Three things decide whether it works for you: your calls repeat, somebody can write down where the answers stop, and a booking or a routed enquiry is a useful outcome. If they hold, we spend the first week listening to your actual calls. From 70p a minute, no contract.
Hear it before you decide
One agent. One call.
Our own line is answered by the same agent your callers would get — 24/7. Put a call to it that nothing on this site covers, and listen to where it stops rather than guesses. Then let it book your 30-minute demo while you're still on the call.
- 24/7, 365 days
- ICO-registered · ZC223083
- UK/EU data storage · signed DPA
- No contract · from 70p a minute
The system
What does a custom AI receptionist do for a service business?
It answers your number in your business's name, using your words for what you sell. It states prices from your own list, asks the qualifying questions you wrote, books into the slots you've opened, and routes the rest to the person who owns it. Where your script runs out it says so instead of guessing, and the whole call lands in your CRM as a record. Nothing is generic except the engine.
Your vocabulary, not a template
It is trained on what you call things — a job, a fitting, a site visit, a collection — and on the questions you have to ask before you can price anything. Two rings at 9am and at 9pm, weekends included, in the name above your door.
Into your slots, on your rules
Bookings go into the hours you have opened, with an SMS confirmation. Where a booking isn't the right outcome, the enquiry is qualified against your own criteria and put in front of the named person who deals with it, with the reason attached.
Fields you chose, filled on the call
You decide what a record holds and what the fields are called. The ask, the price quoted, the slot, what the agent refused, what nobody had configured for — written while the caller is still talking, so nothing waits to be typed up.
Before anything is built
Three questions decide this, and none of them is your sector.
A catch-all page can promise anything, so this one is written as a test instead. Answer these three honestly and you will know before the demo whether there is a product here for you. Two of them are about the shape of your calls; the third is about what a useful call ends in. None is about what you sell.
Do your calls repeat?
Not word for word, but in shape: somebody wants a price, a slot, a status or a person. Across the thirteen sectors we already write for, that shape varies far less than owners expect — what genuinely varies is the vocabulary and where the answers have to stop. If every call is a different negotiation, this is not for you.
shape · not sector
Can somebody write the boundary down?
What may be said, quoted, promised and refused. It doesn't have to be short, but it has to exist on paper, because everything the agent is allowed to do is a line somebody wrote. If nobody in the business can state it, there is nothing to configure and we would be inventing your policy for you.
written · or not built
Is a booking or a routed enquiry worth having?
Some businesses are won on the first call. Others need a survey, a specification or a word with the owner before anything can be agreed, and for those the honest outcome is a qualified enquiry sitting in front of the right person. If neither is worth much to you, say so on the demo and we will tell you.
book · or route
What happens
62%
of calls to small businesses never reach a live person.
Why ring-back fails
86%
of calls from unknown numbers go unanswered — so the enquiry you ring back at six finds nobody in.
How wide the field is · UK
15.3%
of UK registered businesses sit in the largest industry group there is — professional, scientific and technical. Nothing in the register is typical.
How the agent handles a business nobody has written a page for
Two illustrative transcripts.
Scripted examples of how the agent handles these calls, not recordings of real callers. The garage, its staff, the callers and the prices are invented. We chose an independent MOT and service garage because none of our thirteen sector pages covers one, and because the call is the ordinary shape: a stranger wants a price and a slot, and then asks for a judgement nobody configured. The shape is the point, not the trade.
Tuesday 08:20 · both ramps in use · MOT and service
Booked
AGENTHalden Motor Works, good morning. I'm answering for the workshop — how can I help?
CALLERMOT's due end of the month. Can you do it, and what's it cost?
AGENTWe can. It's £39.99 for the MOT on its own, or £185 with a full service if you want both done in the one visit.
CALLERBoth, then. It's a 2016 Golf, diesel.
AGENTRuth keeps two MOT slots a day. I've got Wednesday the 26th at 8am, or Friday the 28th at half eleven.
CALLERWednesday. Do I need to wait with it?
AGENTIt's a drop-off for the service — in for eight, ready by four. There's a key safe by the shutter if you're early.
CALLERCan I pay now, over the phone?
AGENTNo — I don't take payment or card details. You settle at the counter when you collect it.
CALLEROne thing. The front tyres are getting low. Will they fail?
AGENTI can't call that — the tester measures them on the day. I'll put it on the job card so Dean looks at them first, and Ruth will ring you with a price before anything is changed.
CALLERGood. Nadia Okonjo, same mobile as last time.
AGENTThank you. Wednesday the 26th, eight o'clock, MOT and full service at £185, plus anything you approve on the day. Texting you the reference now.
Booked · MOT and service Wed 26th 08:00, from the two slots Ruth had opened · £39.99 and £185 stated from the garage's own list · no payment or card details taken · tyre query logged on the job card with no pass or fail predicted · nothing else approved · SMS reference
Thursday 17:50 · closed at five · a noise, an estimate, and a spend nobody authorised
Refused
CALLERThere's a grinding from the back when I brake. What is it?
AGENTI'm not able to tell you that. I take bookings and messages for the workshop and I don't diagnose faults — Dean's in at half seven tomorrow.
CALLERRoughly, though. Pads and discs, what, two hundred?
AGENTI can only give you prices that are on the garage's list, and there isn't one for work nobody has looked at. What I can book is a half-hour inspection — tomorrow at half eight, or two o'clock.
CALLERHalf eight. And tell them to do whatever's needed up to four hundred, I'm away Friday.
AGENTI can't authorise spending on your behalf. Ruth will ring you with the price and you decide then. I'll log that you're away Friday and that you'd rather it was dealt with in one visit.
CALLERIs it safe to drive in, or do I get it recovered?
AGENTThat's a judgement about the condition of your car and I'm not going to make it. Halden's own instruction for this is that if you're in any doubt you don't drive it, and they'll give you the recovery firm they use — Ruth can do that from half seven.
CALLERAm I talking to a person or a machine?
AGENTA machine. I'm an AI receptionist answering for Halden Motor Works. I book from Ruth's diary and pass on everything else, which is exactly why I'm not guessing at your brakes.
CALLERFine. Put me down for first thing.
AGENTHalf eight tomorrow, half-hour inspection, no charge for the look. Nothing else has been agreed and nothing has been quoted.
No diagnosis · no estimate for work nobody had seen · no authority to approve a spend · no view on whether the car was safe to drive, the garage's own instruction read out instead · said what it was when asked · inspection booked · everything unconfigured logged for Ruth at 07:30
Your CRM, written by the call
You name the fields. The call fills them in.
Every plan includes the Magixis CRM, and the record fills itself in while the caller is still on the line. Two of these exist because this page is about configuration: what the agent refused, and what nobody had configured for. The second is the list we read together at the end of the first month.
ContactName & number
ContactNew enquiry or existing customer
AskWhat they wanted, in their words
VocabularyYour word for it, not ours
QualifyingThe answers you asked for
MoneyQuoted from your own list
DiarySlot booked, or why not
BoundaryWhat it wouldn't say or commit
UnconfiguredWhat nobody had scripted for
OwnerWhose task it became
Beyond reception
Every call becomes a record — in the shape you asked for.
Magixis isn't only the voice that answers. From the first ring it builds a CRM keyed to your own fields, so you can see what people ring you for, which enquiries turned into work, and how often the script ran out — which is the number that tells you what to configure next.
01 · CRM from call data
Caller → contact, in your own fields
Every caller becomes a contact from their first call — names and numbers masked by default — held in the fields you named rather than a template's. No re-keying into whatever you use now, and nothing to reconcile at the end of the week.
02 · The configuration is the product
Your words, your limits, changed the same day
What the agent says, asks, offers and refuses is a set of lines somebody wrote, and any of them can be edited and live within the day. Every version is kept, so you can see what it was telling callers in March as well as what it says now.
03 · Every call reviewable
Transcript, recording, and where the script ran out
A full log of who rang, what was stated, what was booked and what the agent declined. The calls it couldn't answer are the useful ones — they are next month's configuration. Spam is flagged and excluded; corrections are logged, never silent.
04 · 24/7 human handoff
A real person for the calls that need one
Anything you choose routes to a person working 24/7 who books straight into your diary; in hours, a caller who asks for a human is warm-transferred. You keep authority to approve, override and reassign.
05 · One dashboard, full audit
Run it from one place
Access is capability-based rather than job-title-based, so you decide who reads a transcript and who can unmask a contact. Sensitive actions need a logged reason, and every consequential action sits in a tamper-evident audit log.
06 · Commercials
A posted rate per minute
From 70p a minute, posted publicly — no allowance to run out of and no overage to explain. Lite has no setup fee and no subscription; every price is on the pricing page.
The alternatives
How does Magixis compare with a telephone answering service?
A business outside the usual industry templates is normally choosing between voicemail, a human answering service such as Moneypenny, and an AI receptionist. The short version: an answering service works from a brief you write once; Magixis is configured, tested and then changed as you learn what callers actually ask. The detail, like for like:
| Magixis | Human answering service | Voicemail | |
|---|---|---|---|
| Answering hours | 24/7, 365 days — included | Typically 9am–5pm Mon–Fri; Moneypenny lists 24/7 as an add-on from £35/month | Always on; most callers hang up |
| What the caller gets | Your price from your own list, a slot from the hours you opened, SMS confirmation | A message taken — typically up to five agreed data fields — passed on by email or text | A beep |
| Learning a trade you've never worked in | A week of your real calls first, then a sandbox number you test yourself before a customer hears it | A written brief, read by whoever is on shift | — |
| A question nobody configured | Said plainly, logged in the caller's own words, and configured before it comes up again | Improvised, or a message taken | — |
| Changing what it says | Edited and live the same day; every version kept | A revised brief, and the next new person to read it | — |
| What you get afterwards | A CRM record written on the call, in the fields you named: the ask, the price quoted, the booking, and what was refused | An email or SMS to action yourself | A recording to ring back — and 86% of ring-backs from unknown numbers go unanswered |
| A month with no calls | Nothing at all on Lite — £1.35 a minute, no subscription, no setup fee | The monthly plan continues whether the phone rings or not | Free |
| Pricing | From 70p/min posted publicly · no setup fee on Lite | Quote-based; UK rates not published on moneypenny.com | Free |
| Contract | None — cancel any month | Moneypenny's smaller message-taking plans carry a three-month minimum | — |
Moneypenny details from moneypenny.com/uk/message-taking-service — hours, 24/7 add-on pricing, data fields and minimum terms as published there; UK rates are not published. Ring-back figure: Hiya, State of the Call 2026. Last checked: 13 August 2026.
Moneypenny is a well-regarded service, and a human PA in office hours is a fair answer for a business whose calls are genuinely unpredictable — a person can improvise where an agent has to be told. Magixis is for the business whose calls repeat enough to be worth configuring, and which wants the answer to be a booking rather than a note.
Pricing
How much does it cost?
This is the one page where Pro is usually the honest answer: £995 setup once, then £99 a month plus 85p a minute — because the setup fee is the two-week build, and the build is what a business we have never worked in is really buying. Lite is £1.35 a minute, no setup fee, no subscription, live the same day. Command is 70p a minute. No allowances, no overage, no contract.
Who's behind the line
Manchester-born. Built for the whole UK.
Magixis is a UK company, founded in Manchester in 2026. A phone line has no radius: a practice in Truro gets the same two-ring answer as one in M2. What travels with every call is the paperwork — ICO registration, UK/EU data storage, a signed DPA — all in writing on the trust page.
CompanyMagixis Limited · UK
HQManchester, M2
CoverageUnited Kingdom
ICOZC223083
Companies House17372370
Before you call · custom builds
What has to be true, what week one learns, and what can never be configured.
Two lines before anything else. This page is not the list — our reception index is where the sectors sit and where you get routed, so if that is what you came for, start there; this page is for the business that has read the list and is not on it. And if what you run is one named professional selling their own booked hours, our personal receptionist page is the specific version of this one: custom is any service business that takes phone enquiries, while personal receptionist is a product for a practice of one, where the only question on the call is what may be committed in that person's name.
If one of the thirteen is you, read it first — it is written around your call types and, where there is one, your regulator. Money and professional judgement: accountants, solicitors, dentists, medical and GP practices. Emergencies with a duty attached to the work itself: plumbers, electricians, heating and air conditioning. Somebody else's money, or a process, owning the answer: letting agents, property management. Capacity sold by the hour that cannot be held open: salons, gyms. And where there is nobody else at all to hand the phone to: sole traders. Overlap is normal rather than a problem — a one-van heating engineer is described twice, on two pages, and it is the same product both times.
Every business on those thirteen pages was, at some point, not on the list. What made each of them writable was never the sector; it was the repetition — a handful of call shapes, a price list, and a boundary somebody could state out loud. The official count says something similar about the field rather than about us. The ONS recorded 2.73 million VAT or PAYE-registered businesses in the UK in March 2025, and the largest industry group of the lot — professional, scientific and technical — accounted for 15.3% of them. There is no sector big enough to be typical, which is why a fourteenth vertical page would have been the wrong answer. What the register does show is a shared shape: only 58,175 of those businesses operate from more than one site, fewer than one in forty, which in practice means one number, one diary, and whoever is nearest picking it up. (That release counts businesses registered for VAT or PAYE; the unregistered ones sit in the Department for Business and Trade's separate business population estimates, and the two are different measures.)
So the build starts by listening rather than by asking you to fill in a form. Pro is a two-week build: a week of your real calls first, so the agent learns your vocabulary, your prices, the questions you have to ask before you can quote, and the awkward calls that fit none of that; then we configure it, you test it on a sandbox number, and it answers on your own number, which is forwarded rather than replaced. Lite skips the listening — you set it up yourself from a link and it can answer the same day — and that is the right choice if your calls are simple and you would rather watch it work before spending anything. On this page, though, Pro is usually the honest recommendation, because the £995 is the build and the build is the part a business outside the templates is actually buying.
Because we do not know your sector, the agent assumes nothing about it. It gives no professional, clinical, legal, financial, tax, insurance or trade advice of any kind, whatever you do for a living. It makes no claim that your business or the people in it are qualified, registered, insured, licensed or accredited, and it states no position on any regulatory duty — yours, your caller's or anyone else's. It takes no payment, deposit or card details. And it commits nothing that was not configured.
A page selling configuration should also say where configuration stops, so here are the parts that are not settings. It will not give an opinion, however the request is phrased. It will not assert your credentials. It will not quote a price that is not on your list, or authorise spending on your behalf. It will not deny being an AI receptionist when a caller asks it outright. It will not guess when the script runs out — it says so, and logs it. And the record itself is not optional, because a call nobody can review is a call nobody can correct: what callers tell it is masked by default, stored encrypted in EU regions and covered by a signed DPA, with capability-based access and a logged reason required for sensitive actions, and recordings kept 30 days and transcripts 90 days by default, with per-client overrides. If a proposed configuration needs one of those moved, we will say no on the discovery call rather than three months in. See how a call is handled, how we treat caller data in GDPR for AI voice agents, or what it costs on the pricing page.
Sources: ONS, UK business: activity, size and location: 2025 (accredited official statistics; IDBR snapshot 14 Mar 2025, released 24 Sep 2025, latest edition as at 13 Aug 2026) · 411 Locals, 2016 · Hiya, State of the Call 2026. Last updated: 15 August 2026
FAQ · Custom builds
The questions businesses outside the list ask.
If your question isn't here, put it to our agent on a live call — it can probably answer.
Pro is usually the honest answer here: £995 setup once, then £99 a month plus 85p a minute, with the automated CRM included — the setup fee is the two-week build, and the build is what a business we have never worked in is really buying. Lite is £1.35 a minute with no setup fee and no subscription if you would rather start cheaply and set it up yourself. Multi-site Command is 70p a minute. No allowances, no overage, no contract — the full pricing comparison is here.
A human answering service takes a message from a brief and passes it on; standard cover typically runs office hours, with 24/7 as a paid add-on and a minimum contract on the smaller plans. Magixis is configured rather than briefed: it uses your words and your price list, books into your own slots, routes what it cannot answer, and writes the record. When you change what it says, it changes that day rather than when the next agent reads the brief. The like-for-like table is above.
These are not settings. It will not give advice or an opinion however the request is phrased — professional, clinical, legal, financial, tax, insurance or trade. It will not claim your business or your people are qualified, registered, insured, licensed or accredited, and it states no position on any regulatory duty. It will not quote a price that is not on your list, authorise spending on your behalf, or commit anything that was not configured. It will not deny being an AI receptionist when a caller asks. And it will not guess when your script runs out — it says so and logs it.
Yes, read it first. Those thirteen pages are written around the call types and, where there is one, the regulator, so they answer things this page can only answer generally. Overlap is normal: a one-van heating engineer is described by both the HVAC page and the sole traders page, and both are the same product. Come back here if the fit turns out to be close but not right.
Custom is any service business that takes phone enquiries, whatever its shape or size. Personal receptionist is one specific product, for a professional who sells their own booked hours: one diary, one named person, and the only question on the call is what may be committed in that person's name. If your business is not that, you are in the right place.
When every call is a fresh negotiation rather than a repeating shape. When nobody in the business can write down what may be said and committed, because then we would be inventing your policy for you. When the useful outcome of a call is a judgement only a qualified person can give, since the agent gives none. And when what you actually want is somebody to sell on your behalf. We would rather say so on the demo than in week one.
By listening to a week of your real calls before writing anything — your vocabulary, your price list, the questions you ask before you can quote, and the calls that fit none of that. Then we configure it, you test it on a sandbox number, and it goes live on your own number. The calls where the script ran out are logged from day one, and that log is what the second version is built from.
Caller names and numbers are masked by default, data is stored encrypted in EU regions, and access is capability-based with a logged reason for sensitive actions. Recordings are kept 30 days and transcripts 90 days by default, with per-client overrides. We’re ICO-registered (ZC223083), we sign a DPA and we publish our sub-processor list on the trust page. The agent holds no card details.
Pro is a two-week build: a week of your real calls, then we train the agent, you test it on a sandbox number, and it answers on your own number. You keep your number throughout — the line is forwarded, not replaced. Lite can answer the same day, because you configure it yourself from a link we send instead of us listening first — the build, step by step.