AI receptionist for plumbers & heating engineers · UK
Hands wet. Phone answered.
Magixis is a 24/7 AI receptionist for UK plumbers and heating engineers. It picks up while you are under a sink: takes the address, works out how bad it is, sends a genuine emergency to whoever is on call, books the rest into your diary — then writes the call up in a CRM that fills itself in. From 70p a minute, no contract.
Hear it before you decide
One agent. One call.
Our own line is answered by the same agent your callers would get — 24/7. Give it a burst pipe as though you were out on a job and see how it triages, then let it book your 30-minute demo while you're still on the line.
- 24/7, 365 days
- ICO-registered · ZC223083
- UK/EU data storage · signed DPA
- No contract · from 70p a minute
The system
What does an AI receptionist do for a plumbing business?
It answers every call to your number — mid-job, after five, and at three in the morning. Emergencies are triaged: address, postcode, what is leaking, whether the water is off. Anything meeting your emergency rule goes to the engineer on call. Quotes, services and repeat work take a diary slot. Every call lands in your CRM as a job record.
Picked up while your hands are full
The agent answers in your business's name within two rings, at eight in the morning and at two at night. It knows your patch, your call-out fee and your out-of-hours rules — and it filters the sales calls that eat your afternoon.
The bad ones routed, the rest booked
Severity questions you write decide what happens next: is water running, is the stopcock off, is anyone without heat, is the property tenanted. Emergencies go straight to the on-call engineer with the address. Everything else takes a slot, with an SMS confirmation.
The job sheet writes itself
Name, mobile, address and postcode, access notes, boiler make and age, what the caller said was wrong, the slot booked and the engineer assigned. The Magixis CRM is included in every plan, so the record exists before you are out from under the sink.
Where the jobs go
A missed call is a job somebody else does today.
Nobody with water coming through a ceiling leaves a voicemail. They work down the search results — you, then the next firm, then the one after — until somebody picks up.
You cannot answer with your arm behind a cistern
Two hours into a bathroom, the phone goes and goes. Washing your hands to take it costs you the job you are stood in; ignoring it costs you the next one. Neither is a decision anyone should have to make four times a day.
a job, not a message
Emergency callers ring three numbers
Someone standing in water dials while it is still running, and keeps dialling until a person answers. First to pick up gets the work. Ringing back an hour later is the wrong end of the problem: 86% of calls from unknown numbers go unanswered.
first to answer wins
Winter demand does not queue politely
Temperatures drop and a fortnight of work arrives in one morning. The ABI counted roughly 8,000 weather-related burst-pipe claims settled in 2024, at an average of almost £33,000 each. Those callers are not shopping around on price.
8,000 claims · one winter
What happens
62%
of calls to small businesses never reach a live person.
Why ring-back fails
86%
of calls from unknown numbers go unanswered — so when you ring the caller back, they don't pick up.
When the pipes go
£33k
average home-insurance claim for weather-related pipe damage in 2024 — insurers settled roughly 8,000 of them.
How the agent handles trade calls
Two illustrative transcripts.
Scripted examples of how the agent handles these calls, not recordings of real callers. The safety steps and the prices are the ones you configure.
Out of hours · triaged and routed
Emergency
AGENTHalliwell Plumbing and Heating, out-of-hours line. What's happened?
CALLERWater's pouring out from under my kitchen sink and I can't stop it.
AGENTIn the cupboard under the sink there should be a stopcock — a small tap on the pipe. Turn it clockwise until it stops. I'll stay on the line.
CALLERHang on… right, that's down to a dribble.
AGENTGood. Address and postcode for me?
CALLER14 Ashfield Road, Prestwich, M25 1QT. Ground-floor flat — it's running into the hall.
AGENTWater spreading past the kitchen makes this an emergency call-out: £110, plus time and parts, quoted to you before any work starts. Dan is on call tonight, he has your address now, and he'll ring you inside ten minutes.
Emergency · stopcock closed · M25 1QT · spreading · on-call → Dan · 23:14
Quote enquiry · qualified and booked
Quote
CALLERI'm after a price for a new combi — the old one keeps cutting out.
AGENTI can get that moving. Is it a combi you have now, and roughly how old?
CALLERCombi, about fourteen years. Worcester, I think.
AGENTAnd how many bedrooms and bathrooms?
CALLERThree bed, one bathroom, downstairs loo.
AGENTI won't put a figure on it without eyes on the system — Mark quotes those after a survey, and the survey is free. He has Tuesday at 8:30 or Thursday at 4.
CALLERTuesday's better.
AGENTBooked. You'll get a text confirming Tuesday 8:30, and Mark will have the boiler details in front of him.
Quote · combi swap · 3-bed · survey Tue 08:30 · Gas Safe work flagged
Your CRM, written by the call
No job sheet to write up in the van.
Every plan includes the Magixis CRM, and the record fills itself in while the caller is still on the line. This is what a job record carries.
ContactName & mobile
ContactNew or repeat customer
PropertyAddress & postcode
PropertyAccess notes
JobFault, in their words
JobSeverity flag
JobWater isolated?
ApplianceBoiler make & age
MoneyCall-out fee quoted
DiarySlot & engineer assigned
Beyond reception
Every call becomes a customer record — with a job value attached.
Magixis isn't only the voice that answers. From the first ring it builds a CRM keyed to your customer base, so you can see the value sitting in your call pipeline — emergency work, boiler swaps, services, and which postcodes ring most.
01 · CRM from call data
Caller → customer, with job history
Every caller becomes a contact from their first call — names and numbers masked by default — and the address, appliance and previous visits build up behind them. No evening spent typing job sheets into a spreadsheet.
02 · Value you can defend
Pipeline and job-type value
See the value at stake in your enquiries and which work callers ask for — emergency, install, service — drawn from the prices you configure. An estimate of opportunity, never a claim of banked revenue.
03 · Every call reviewable
Transcript, recording, captured intent
A full log of who rang, what they said was wrong, and what was captured. Spam is flagged and excluded from the numbers. Your engineers can correct the agent, and every correction is logged — never silent.
04 · 24/7 human handoff
A real person for the genuine emergency
Anything you choose routes to a person working 24/7 who books into your diary; in hours, a caller who needs an engineer's judgement is warm-transferred. You keep authority to approve, override, reassign.
05 · One dashboard, full audit
Run the business from one place
Access is capability-based, not job-title-based — you control who sees what and who can unmask a contact. Sensitive actions need a logged reason; every consequential action sits in a tamper-evident audit log.
06 · Commercials
A posted rate per minute
From 70p a minute, posted publicly — no allowance to blow through in a cold snap. Lite has no setup fee and no subscription; every price is on the pricing page.
The alternatives
How does Magixis compare with a telephone answering service?
Most firms weighing us up are choosing between voicemail, a human answering service such as Moneypenny, and an AI receptionist. The short version: an answering service takes a message; Magixis has the conversation, triages it, books the slot and writes the record. The detail, like for like:
| Magixis | Human answering service | Voicemail | |
|---|---|---|---|
| Answering hours | 24/7, 365 days — included | Typically 9am–5pm Mon–Fri; Moneypenny lists 24/7 as an add-on from £35/month | Always on; most callers hang up |
| What the caller gets | Triaged on your severity rules, given your safety steps, booked or put through to the on-call engineer | A message taken — typically up to five agreed data fields — passed on by email or text | A beep |
| What you get afterwards | A job record written on the call: address, severity, access notes, slot, engineer | An email or SMS to action yourself | A voicemail to ring back — and 86% of ring-backs from unknown numbers go unanswered |
| Pricing | From 70p/min posted publicly · no setup fee on Lite | Quote-based; UK rates not published on moneypenny.com | Free |
| Contract | None — cancel any month | Moneypenny's smaller message-taking plans carry a three-month minimum | — |
Moneypenny details from moneypenny.com/uk/message-taking-service — hours, 24/7 add-on pricing, data fields and minimum terms as published there. Ring-back figure: Hiya, State of the Call 2026. Last checked: 13 August 2026.
Moneypenny is a well-regarded service — if what you want is a human taking messages in office hours, it's a fine choice. Magixis is for firms whose calls arrive at 11pm with the water still running.
Pricing
How much does it cost?
Calls run from 70p a minute. Lite is £1.35 a minute with no setup fee and no subscription; most firms run Pro — £995 setup once, then £99 a month plus 85p a minute, automated CRM included; multi-site Command brings it to 70p a minute. No contract on any plan.
Who's behind the line
Manchester-born. Built for the whole UK.
Magixis is a UK company, founded in Manchester in 2026. A phone line has no radius: a practice in Truro gets the same two-ring answer as one in M2. What travels with every call is the paperwork — ICO registration, UK/EU data storage, a signed DPA — all in writing on the trust page.
CompanyMagixis Limited · UK
HQManchester, M2
CoverageUnited Kingdom
ICOZC223083
Companies House17372370
Before you call · plumbing & heating
Cold snaps, grant windows, and the calls that all arrive together.
Plumbing demand does not spread itself evenly. A hard frost puts a fortnight of work into one morning, and the callers who ring then are the least patient you will ever speak to: the ABI counted roughly 8,000 weather-related burst-pipe claims settled in 2024, £250m paid out, an average of almost £33,000 each. Checkatrade’s 2026 guides put a typical emergency call-out fee around £110 and a plumber’s day rate around £350, so a morning of unanswered ringing is not a rounding error.
Heating work runs on its own clock. The Boiler Upgrade Scheme pays £7,500 towards a heat pump in England and Wales, and from 21 July 2026 until 31 March 2027 eligible off-gas-grid homes on oil or LPG can get £9,000 — a window with an end date, which is exactly the kind of thing that makes a homeowner ring three installers in an afternoon (Energy Saving Trust, checked 13 August 2026). Whoever answers gets the survey.
An AI receptionist changes what happens in those hours, not what you are qualified to do. Gas work stays with Gas Safe registered engineers, and the agent never diagnoses a fault; it runs your safety script, takes the address and severity, states the prices you gave it, and either books the slot or wakes the person on call. Caller details are masked and access-controlled — the detail is in GDPR for AI voice agents. If you work alone and it is the missing second pair of hands rather than the plumbing that decides how your phone behaves, the sole traders page takes the same problem from that end. See how a call is handled, or browse the full reception range.
Last updated: 15 August 2026
FAQ · Plumbers
The questions every plumber asks.
If your question isn't here, put it to our agent on a live call — it can probably answer.
Calls run from 70p a minute. Lite is £1.35 a minute — no setup fee, no subscription, and nothing at all in a quiet month. Most firms run Pro: £995 setup once, then £99 a month plus 85p a minute, with the automated CRM included. Multi-site Command brings the rate down to 70p a minute. There are no allowances and no overage — see the full pricing comparison.
A human answering service takes a message and emails it to you; standard cover typically runs office hours, with 24/7 as a paid add-on and a minimum contract on smaller plans. Magixis answers 24/7 as standard, triages the call, books the job or wakes the on-call engineer, and writes the record into your CRM — at a posted rate per minute, no contract. The like-for-like table is above.
Yes. Names, numbers and addresses are masked by default, recordings and transcripts are access-controlled, and sensitive actions need a logged reason. We’re ICO-registered (ZC223083) with UK/EU data storage and a signed DPA, and the sub-processor list is published on the trust page. The full picture is in GDPR for AI voice agents.
It asks the severity questions you write — is water running, is the stopcock off, is anyone without heating or hot water, is the property tenanted. Answers that meet your emergency rule go straight to the engineer on call with the address and postcode. Everything else takes a diary slot with an SMS confirmation.
Calls are answered in parallel, so the thirtieth caller gets the same answer as the first and nobody hears a busy tone. The ABI counted roughly 8,000 weather-related burst-pipe claims settled in 2024, at an average of almost £33,000 each. In that week your phone decides how much of the work you keep.
It follows the safety script you set, word for word: get everyone out, don’t touch switches, ring the national gas emergency service. It does not troubleshoot and it does not book that call as an ordinary job. You get the call flagged immediately, with a transcript, so somebody qualified follows up.
It states the prices you give it — call-out fee, hourly or day rate, fixed prices for standard work — and nothing beyond that. It will not diagnose a fault or price a boiler swap unseen. For anything needing eyes on the system it books a survey and captures the make, age and property detail first.
Yes. Rented homes need a gas safety check every twelve months, and those calls come from agents with their own reference numbers and tenant access windows. The agent captures the property, the tenant contact, the access window and the reference, then books it into the right engineer’s diary.
On Lite, the same day — you set it up yourself from a link we send. Pro is a two-week build: we listen to a week of your real calls, train the agent on your patch, prices and out-of-hours rules, you test it on a sandbox number, then it goes live on your own number. You keep your number throughout — the build, step by step.