AI receptionist for GP surgeries & private clinics · UK
Answer the 8am rush. Never the clinical question.
Magixis is a 24/7 AI receptionist for UK medical practices — NHS surgeries and private clinics alike. It answers every call, writes down what the patient is asking for in their own words, follows your escalation script word for word, and books new-patient enquiries into the right clinician's diary. It gives no clinical information of any kind. From 70p a minute, no contract.
Hear it before you decide
One agent. One call.
Our own line is answered by the same agent your callers would get — 24/7. Ask it to take a new-patient enquiry for your clinic, then try a red-flag phrase and hear it refuse to assess and route instead.
- 24/7, 365 days
- ICO-registered · ZC223083
- UK/EU data storage · signed DPA
- No contract · from 70p a minute
The system
What does an AI receptionist do for a GP surgery or private clinic?
It answers every call to your number, in parallel, at 8am and at 8pm. It captures what the caller is asking for, checks that against the escalation rules you wrote, and routes: duty doctor, care navigation, callback list, or a booked appointment. Private enquiries are qualified and booked. The record is written on the call. It never assesses anything.
The whole queue, at once
Ten callers at 8:01 are ten conversations, not a queue of nine. The agent answers in your practice's name, knows your clinicians, your sites and your opening hours, and asks only the questions you have told it to ask.
Your escalation script, read verbatim
You write the red-flag phrases and what happens for each one. The agent matches the caller's wording against your list and reads your script back word for word before it transfers. It does not paraphrase, improvise or decide.
The CRM writes itself
Name, date of birth, the request in the caller's own words, which script matched, where it went, which clinician, self-pay or insurer. Written while the caller is still talking — and there is no clinical field, because the agent captures no clinical assessment.
Where the front desk goes under
Two front desks, one telephone number.
An engaged tone at 8:05 is a patient who rings again at 8:20, and again at 8:40. On the private side it is an enquiry that went to whoever picked up first. The same handset is doing both jobs, and neither one can wait.
Everything arrives in the first hour
Lines open, the queue forms, and the desk spends the morning apologising to people who have already rung twice. In England the 2026/27 GP contract now says practices must not ask patients to call back on another day — so the calls have to land somewhere on the first attempt.
8am–10am · now a reported metric
The self-pay caller is ringing three clinics
Someone with a referral letter and an afternoon free is comparing clinicians, waiting times and fees in one sitting. Voicemail loses them to whoever answered — and they will not recognise your number when you ring back.
an enquiry, comparison-shopped
Every field captured is health data
A scribbled message pad holds special category data under Article 9 of the UK GDPR. So does an inbox, a sticky note and a voicemail nobody has deleted. The safest record is the smallest one, written once, held under access control.
special category · UK GDPR Art 9
What happens
62%
of calls to small businesses never reach a live person.
Why ring-back fails
86%
of calls from unknown numbers go unanswered — so when you ring the patient back, they don't pick up.
The phone, in England
57%
of patients in England said it was easy to contact their GP practice by phone. The other 43% did not.
How the agent handles practice calls
Two illustrative transcripts.
Scripted examples of how the agent handles these calls, not recordings of real callers. Names, fees and scripts are invented for the example.
8am rush · red-flag phrase in the script
Escalation
AGENTGood morning, Whitworth Road Surgery. Can I start with your name and date of birth?
CALLERRuth Kelsall, fourteenth of March 1961.
AGENTThank you, Mrs Kelsall. What would you like to be seen about?
CALLERI wanted a doctor today. I've had a tight chest since about six this morning.
AGENTThank you — I've written that down exactly as you said it. I'm not able to assess anything, and that wording is on the practice's urgent list, so I'm going to read you what they have asked me to say: “Please stay on the line. I am putting you through to the duty doctor now.”
CALLERRight. Yes, I'll hold.
AGENTConnecting you. The duty doctor will have your name, your date of birth and your own words in front of them.
Red-flag phrase matched · script read verbatim · transferred → duty doctor · no clinical question asked
Private new-patient enquiry · booked
Pipeline
AGENTGood afternoon, Aldwick Clinic. How can I help?
CALLERI've got a referral for my knee. I'm ringing round a few clinics this afternoon.
AGENTOf course. Two of our consultants take knee referrals — Mr Adeyemi and Miss Farrow. Do you have a preference, or shall I find you the earliest?
CALLEREarliest, please. What does the first appointment cost?
AGENTThe initial consultation is £250 on the clinic's price list, forty minutes. Are you paying yourself or going through an insurer?
CALLERInsurer. I've got an authorisation number here.
AGENTI'll take it now. I can't tell you what your policy covers — that has to come from your insurer — but I'll put the reference on your file so the clinic bills them directly.
CALLERIt's 4471 8823 09.
AGENT4471 8823 09, thank you. Mr Adeyemi has Tuesday at 3:20pm. Shall I hold it?
CALLERYes, please.
AGENTBooked. I'll text you the confirmation and the address now.
New patient · knee referral · Mr Adeyemi · Tue 15:20 · insurer + auth ref captured · £250 quoted from price list
Your CRM, written by the call
Ten fields. None of them clinical.
Every plan includes the Magixis CRM, and the record fills itself in while the caller is still on the line. This is what a record carries — and deliberately, what it does not: there is no symptom field, no severity score, no assessment.
ContactName & date of birth
ContactNew or registered
RequestReason, in the caller's words
RequestUrgency flag · your rule
RoutingScript matched
RoutingWhere it was routed
ClinicianClinician requested
PayerSelf-pay or insurer
PayerAuthorisation reference
DiaryAppointment booked
Beyond reception
Every call becomes a record you can audit.
Magixis isn't only the voice that answers. From the first ring it builds a CRM keyed to your list and your clinicians, so you can see where the demand actually sits — which hour, which route, which clinician, and how often the escalation script fired.
01 · CRM from call data
Caller → record, no clinical field
Every caller becomes a contact from their first call, with names and numbers masked by default. What the agent captured is stored; what it was never asked to judge is absent by design. No manual entry into the practice system.
02 · Where the demand sits
By hour, by route, by clinician
Call volume against the 8am window, how many calls matched an escalation rule, and which clinicians private callers ask for. On the private side, enquiry value is drawn from the fees you configure — an estimate of opportunity, never a claim of banked revenue.
03 · Every call reviewable
Transcript, recording, script matched
A full log of who called, what they asked for, which rule fired and where the call went. Spam is flagged and excluded from the numbers. Staff can correct the agent, and every correction is logged — never silent.
04 · 24/7 human handoff
A real person for the genuine escalation
Anything you choose routes to a person working 24/7 who books into your diary; in hours, a caller your script marks urgent is warm-transferred to the duty clinician. You keep authority to approve, override, reassign.
05 · One dashboard, full audit
Run the front desk from one place
Access is capability-based, not job-title-based — you control who sees what and who can unmask a contact. Sensitive actions need a logged reason; every consequential action sits in a tamper-evident audit log.
06 · Commercials
A posted rate per minute
From 70p a minute, posted publicly — no allowance to blow through in a winter surge. Lite has no setup fee and no subscription; every price is on the pricing page.
The alternatives
How does Magixis compare with a telephone answering service?
Practices weighing us up are usually choosing between voicemail, a human answering service such as Moneypenny, and an AI receptionist. The short version: an answering service takes a message; Magixis captures the request, follows your escalation script and writes the record. The detail, like for like:
| Magixis | Human answering service | Voicemail | |
|---|---|---|---|
| Answering hours | 24/7, 365 days — included, all calls in parallel | Typically 9am–5pm Mon–Fri; Moneypenny lists 24/7 as an add-on from £35/month | Always on; most callers hang up |
| Urgent wording | Matched against your red-flag list; your script read verbatim, then routed | Noted in a message and passed on — the routing decision waits for you | Sits in a mailbox until someone plays it |
| What you get afterwards | A record written on the call: request in the caller's words, script matched, route taken, diary slot | A message — typically up to five agreed data fields — by email or text, to action yourself | A recording to ring back — and 86% of ring-backs from unknown numbers go unanswered |
| Pricing | From 70p/min posted publicly · no setup fee on Lite | Quote-based; UK rates not published on moneypenny.com | Free |
| Contract | None — cancel any month | Moneypenny's smaller message-taking plans carry a three-month minimum | — |
Moneypenny details from moneypenny.com/uk/message-taking-service — hours, 24/7 add-on pricing, data fields and minimum terms as published there. Ring-back figure: Hiya, State of the Call 2026. Last checked: 13 August 2026.
Moneypenny is a well-regarded service — if you want a human PA taking messages in office hours, it's a fine choice. Magixis is for practices that need every call answered at once, routed by their own script, and recorded.
Pricing
How much does it cost?
Calls run from 70p a minute. Lite is £1.35 a minute with no setup fee and no subscription; most practices run Pro — £995 setup once, then £99 a month plus 85p a minute, automated CRM included; multi-site Command brings it to 70p a minute. No contract on any plan.
Who's behind the line
Manchester-born. Built for the whole UK.
Magixis is a UK company, founded in Manchester in 2026. A phone line has no radius: a practice in Truro gets the same two-ring answer as one in M2. What travels with every call is the paperwork — ICO registration, UK/EU data storage, a signed DPA — all in writing on the trust page.
CompanyMagixis Limited · UK
HQManchester, M2
CoverageUnited Kingdom
ICOZC223083
Companies House17372370
Before you call · medical practices
The front desk job an agent can do, and the one it must refuse.
At 8am the telephone is the practice. NHS England’s 2026/27 GP contract, published 24 February 2026, made two things explicit for practices in England: a request the practice identifies as clinically urgent must be dealt with the same day, and practices must not ask patients to call back, or make contact, on another day. Call waiting time between 8am and 10am is one of five access metrics NHS England collects. Scotland, Wales and Northern Ireland run their own GP contracts, so those particular duties are English ones — the 8am queue is not.
Answering capacity is the easy half. The hard half is drawing the line: an agent on a practice number must never triage, never assess a symptom, never comment on medication, and never tell a caller where to seek treatment. Magixis draws it by refusing to generate anything. It captures the request in the caller’s own words, matches that wording against the red-flag list you configured, reads your script for the match back verbatim, and routes. Care navigation, duty-doctor transfer, callback list, booked appointment — all yours to define. Nothing it says about your practice is anything other than what you configured.
What arrives with the call is health data, and health data is special category data under Article 9 of the UK GDPR — that part applies across the UK. The ICO’s position is that a controller needs an Article 6 lawful basis and a separate Article 9 condition, often with an appropriate policy document, and a DPIA where the processing is likely to be high risk. That duty is yours as the practice. Ours is to hold as little as possible and hold it properly: caller details masked by default, EU storage, capability-based access with a logged reason for sensitive actions, and a signed DPA — set out in full on the trust page. Weighing one up? We go through the rules in GDPR for AI voice agents. A single-handed private practitioner, where callers book one named clinician rather than a front desk, is closer to our personal receptionist page — the clinical line drawn above stays exactly where it is. See how a call is handled, or browse the full reception range.
Last updated: 15 August 2026
FAQ · Medical practices
The questions every practice asks.
If your question isn't here, put it to our agent on a live call — it can probably answer.
Calls run from 70p a minute. Lite is £1.35 a minute — no setup fee, no subscription, and nothing at all in a month with no calls. Most practices run Pro: £995 setup once, then £99 a month plus 85p a minute, with the automated CRM included. Multi-site Command brings the rate down to 70p a minute. There are no allowances and no overage — see the full pricing comparison.
A human answering service takes a message and emails it to you; standard cover typically runs office hours, with 24/7 as a paid add-on and a minimum contract on smaller plans. Magixis answers 24/7 as standard, captures the request, follows your escalation script, books the appointment on the call, and writes the record into your CRM — at a posted rate per minute, no contract. The like-for-like table is above.
No. The agent asks no clinical question, offers no assessment, says nothing about medication, and never tells a caller where to seek treatment. It records what the caller asked for in their own words, checks that wording against the escalation rules you configured, and reads your script for the match verbatim before routing. Every clinical judgement stays with your clinicians.
Health data is special category data under Article 9 of the UK GDPR, which applies across the UK. The ICO’s position is that a controller needs an Article 6 lawful basis and a separate Article 9 condition, and often an appropriate policy document too — that duty is yours as the practice. Our side: minimal capture, masked caller details, EU storage, capability-based access with a logged reason, and a signed DPA. The detail is in GDPR for AI voice agents.
Calls are answered in parallel, so the tenth caller at 8:01 is answered at 8:01 rather than queued behind nine others. Each one is captured, matched against your escalation rules and routed. In England, call waiting time between 8am and 10am is one of five access metrics NHS England collects under the 2026/27 GP contract, so the peak window is now measured as well as felt.
Yes, and most practices need exactly that. The agent works out which desk the caller wants from what they say, then follows a different set of rules for each: care navigation and escalation on the NHS side, qualification and fee-list quoting on the private side. Both land in one record so nobody has to reconcile two systems on Monday.
Yes. It captures the insurer, the policy or membership number and the authorisation reference against the enquiry, and states your first-consultation fee from the price list you configure. It will not tell a caller what their policy covers or whether a treatment is authorised — that goes back to the insurer, and the agent says so.
Magixis is a telephone answering and record-keeping service, not a clinical system, and we hold no clinical safety or healthcare regulatory certification. You remain the registered provider — with the CQC in England, Healthcare Improvement Scotland, Healthcare Inspectorate Wales or the RQIA in Northern Ireland — and we act as your processor under a signed DPA. Have your governance lead sign off the escalation script before go-live.
On Lite, the same day — you set it up yourself from a link we send. Pro is a two-week build: we listen to a week of your real calls, load your escalation script and clinician list, you test it on a sandbox number, then it goes live on your own number. You keep your number throughout — the build, step by step.